Author Archives: admin
Take Your Design Business To The Next Level
Ever wondered what the difference is between the design firms that are just making it versus those that are thriving? What is their edge? It’s not as hard as you may think, but it may take changing how you think about your business. The difference can often be with 1 client. More important is a […]read more
What Is Your Retail Leverage Factor?
The 5 Components Of The Retail Leverage Factor:
1. Overall Size of Business of Vendor to Retailer
2. Growth Categories of Participation with the Retailer:
3. Innovation Level of Company
4. Margin Dollars and Rate Given to Retailer
5. Consignment or Other Retailer-Incented Sell Through Incentives
More Margin More Retail Problems?
By Benjamin Smith Hand It Over! A retailer asking for more margin? Not shocking – or ridiculous. It’s a free country – you can decide if you want to offer more, or stare them down. Unless they have no respect for you or your brand, in most cases, when they ask for more margin they […]read more
All Hail the Kings of Retail Leverage – Monster Cable
The strategy is nothing short of genius – find a high-demand, high dollar consumer electronic product category and profit by selling the low-cost, high-margin accessories that complement the device and make it actually work.read more
Product Specification: A Shield in the Battle Against Private Label at Retail
THIS IS AN EXCERPT; TO READ THE FULL ARTICLE, CLICK ON THE TITLE:
As long as I can remember, only two brands of toothpaste have mattered – Crest and Colgate. I use Crest. Why do I use Crest, you ask? Because, as a very young child, our family dentist used Crest during my annual check-up and he then gave it a tacit recommendation that we should be using it too when he gave me a sample tube of Crest (along with floss and a new toothbrush). From that moment on, my Mother would look for the Crest brand of toothpaste for our family to use. When a brand is either directly or indirectly specified as “appropriate for optimal effectiveness” by an expert or by a complimentary good, then your brand’s ability to wield assortment, pricing, and promotional power at retail increase significantly. Sounds like a recipe for Retail Leverage (or inoculation against private label).
So how do you protect yourself?read more
The Retail Leverage Principle of Physics – When Two Opposing Brands Are Better Than One
By Vincent Young Most categories at retail have room for a “good-better-best” stratification of category players. In today’s culture at retail, the retailer is predisposed to seek ownership of the “good” position by introducing an opening price-point category alternative under a private label or house brand. As a result, branded suppliers typically feel compelled to […]read more