Author Archives: admin
Take Your Design Business To The Next Level
- Jun
- 01
- Posted by admin
- Posted in By Ben Smith

Ever wondered what the difference is between the design firms that are just making it versus those that are thriving? What is their edge? It’s not as hard as you may think, but it may take changing how you think about your business. The difference can often be with 1 client. More important is a […]
read moreWhat Is Your Retail Leverage Factor?
- Mar
- 13
- Posted by admin
- Posted in Blog, By Steve Marzio, Educational, Retail Leverage Factor

The 5 Components Of The Retail Leverage Factor:
1. Overall Size of Business of Vendor to Retailer
2. Growth Categories of Participation with the Retailer:
3. Innovation Level of Company
4. Margin Dollars and Rate Given to Retailer
5. Consignment or Other Retailer-Incented Sell Through Incentives
More Margin More Retail Problems?
- Jan
- 30
- Posted by admin
- Posted in "How To" Get Leverage, Blog, By Ben Smith, Educational, Strategies To Offer Retailers Financial Growth

By Benjamin Smith Hand It Over! A retailer asking for more margin? Not shocking – or ridiculous. It’s a free country – you can decide if you want to offer more, or stare them down. Unless they have no respect for you or your brand, in most cases, when they ask for more margin they […]
read moreRetail Leverage – An Agency Executive’s Perspective
- Jan
- 24
- Posted by admin
- Posted in Blog, By Vincent Young, Interviews

By Vincent Young The battle for power at retail often provides very black and white perspective to those on the brand side, or the retailer side. Let’s face it – we both think the other needs us more than we need them – unless of course you are a challenger brand, in which case you […]
read moreAll Hail the Kings of Retail Leverage – Monster Cable
- Oct
- 25
- Posted by admin
- Posted in Blog, Brand Case Studies, By Vincent Young, Can't Be Ignored, Hot Product, Why You Need Leverage

The strategy is nothing short of genius – find a high-demand, high dollar consumer electronic product category and profit by selling the low-cost, high-margin accessories that complement the device and make it actually work.
read moreProduct Specification: A Shield in the Battle Against Private Label at Retail
- May
- 12
- Posted by admin
- Posted in "How To" Get Leverage, Blog, By Vincent Young, Educational

THIS IS AN EXCERPT; TO READ THE FULL ARTICLE, CLICK ON THE TITLE:
As long as I can remember, only two brands of toothpaste have mattered – Crest and Colgate. I use Crest. Why do I use Crest, you ask? Because, as a very young child, our family dentist used Crest during my annual check-up and he then gave it a tacit recommendation that we should be using it too when he gave me a sample tube of Crest (along with floss and a new toothbrush). From that moment on, my Mother would look for the Crest brand of toothpaste for our family to use. When a brand is either directly or indirectly specified as “appropriate for optimal effectiveness” by an expert or by a complimentary good, then your brand’s ability to wield assortment, pricing, and promotional power at retail increase significantly. Sounds like a recipe for Retail Leverage (or inoculation against private label).
So how do you protect yourself?
read moreThe Retail Leverage Principle of Physics – When Two Opposing Brands Are Better Than One
- Apr
- 19
- Posted by admin
- Posted in "How To" Get Leverage, Blog, By Vincent Young, Educational
- 1

By Vincent Young Most categories at retail have room for a “good-better-best” stratification of category players. In today’s culture at retail, the retailer is predisposed to seek ownership of the “good” position by introducing an opening price-point category alternative under a private label or house brand. As a result, branded suppliers typically feel compelled to […]

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- Take Your Design Business To The Next Level
- What Is Your Retail Leverage Factor?
- More Margin More Retail Problems?
- Retail Leverage – An Agency Executive’s Perspective
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- All Hail the Kings of Retail Leverage – Monster Cable
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- Product Specification: A Shield in the Battle Against Private Label at Retail
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