I don’t care whether you are a retailer or a brand marketer, I just know that at some point on Friday November 19, 2010 you wished you had the same idea that some genius(es) at TJ Maxx did.read more
Despite its apparent misfit with the Apple Store panache, Lexmark announced last month that it successfully secured distribution of a new Lexmark-branded All-in-One Printer called “Interact” in Apple Stores and at store.apple.com. So how did Lexmark accomplish the seemingly impossible? By enacting a retail leverage strategy that aligned the Lexmark brand and product offering with the needs, wants, and expectations of the interconnected, tech & fashion-forward, high performance Apple-nation.
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