How To Maxx Out Retail er Leverage (With Unwilling Help From Apple’s IPAD)
- Nov
- 19
- Posted by Ben Smith
- Posted in "How To" Get Leverage, Blog, Brand Case Studies, By Ben Smith, Can't Be Ignored, Hot Product, marketing, Offer Exclusivity, Pent-Up Demand, What Is Retail Leverage

I don’t care whether you are a retailer or a brand marketer, I just know that at some point on Friday November 19, 2010 you wished you had the same idea that some genius(es) at TJ Maxx did.
read moreThe Concept Of Retail Momentum: Feed The Beast Or Lose It
- May
- 09
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Educational
- 3

THIS IS AN EXCERPT: TO READ THE FULL ARTICLE, CLICK ON THE TITLE.
WHAT IS RETAIL MOMENTUM?
Now look at momentum from a retail perspective. Here at Retail Leverage, we’re defining Retail Momentum as when your sales velocity reaches critical mass. The definition works at all levels – it can occur in a single store, category, retailer, channel, or the entire market. Of course getting your sales to a high level and sustaining them is easier said than done. This is probably a good time to tell you this article isn’t about how to achieve a high level of sales and gain momentum. It’s about understanding Retail Momentum and ideas to keep from losing momentum.

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