Costco Minus Coke Illustrates Retail Leverage
- Nov
- 19
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Coca-Cola, Costco, What Is Retail Leverage, Why You Need Leverage

Coke and Costco are about to find out, together, who has retail leverage in this relationship. The only question is how long will it take? One party will eventually have to make concessions, or more concessions than the other guy, and for those of us keeping score at home, it should be obvious who the winner is.
Think about other categories. At its most basic form, Retail Leverage comes down to who needs who more.
To read the full article, click on the title link above.

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