Costco Minus Coke Illustrates Retail Leverage
Coke and Costco are about to find out, together, who has retail leverage in this relationship. The only question is how long will it take? One party will eventually have to make concessions, or more concessions than the other guy, and for those of us keeping score at home, it should be obvious who the winner is.
Think about other categories. At its most basic form, Retail Leverage comes down to who needs who more.
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