Vince and Ben-
This is a great outlet for the two of you. You both have so much product and retail knowledge, it’s great that you are sharing it in this forum. I will look forward to reading your blogs.
I would specifically like to read more about opportunities in retail for brands to advertise. Whether that is on the big screen tvs you see at Best Buy or Walmart, or over the in-store radio network. What communication vehicles are there at retail and how can brands look to leverage them? I run across a lot of assumptions out there about in-store media. It would be good to hear from you guys what your experience has been.
This is great content. I could definitely envision marketing trade media picking up pieces of these or requesting by-lines… Thanks for sharing your perspective!
Vince and Ben-
This is a great outlet for the two of you. You both have so much product and retail knowledge, it’s great that you are sharing it in this forum. I will look forward to reading your blogs.
I would specifically like to read more about opportunities in retail for brands to advertise. Whether that is on the big screen tvs you see at Best Buy or Walmart, or over the in-store radio network. What communication vehicles are there at retail and how can brands look to leverage them? I run across a lot of assumptions out there about in-store media. It would be good to hear from you guys what your experience has been.
This is great content. I could definitely envision marketing trade media picking up pieces of these or requesting by-lines… Thanks for sharing your perspective!
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