Can Airport Kiosks Help You Gain Retail Leverage? They Did For NEAT!
- Oct
- 26
- Posted by Steve Marzio
- Posted in "How To" Get Leverage, Blog, By Steve Marzio, office depot, office max, Pent-Up Demand, staples

NEAT! organized its retail leverage strategy around airport kiosks. They built a base of success in airports. Their first retailer was their own channel. They believe this gave them their best chance to succeed. Today, Neat’s products are found on the shelves of the largest Office Superstore chains – Staples, Office Depot and Office Max, many regional retailers and on the websites of such behemoths as Amazon.com.
To read the full article, click on the title.
read moreMaximizing Test Store Performance (A Must-Read for Challenger Brands at Retail)
- Oct
- 18
- Posted by Vincent Young
- Posted in Blog, By Vincent Young, Challenger Brand Strategies

THE DILEMMA OF TEST STORES:
What should you do when your fate at retail is dependent on your product’s performance in a handful of “test stores?” If your sell-through is strong, then your product line gets rolled out to all stores nationally – if not, then your door practically closes forever at that retailer with that product line, even down the road when the “new and improved” version hits the market. The real question that we all struggle with is “Should my company put forth any efforts to stimulate demand in a test store environment, even though we know that those efforts will not likely be replicated upon national roll-out?” The answer is an unequivocal, “yes!”
To read more, click on the title.
read moreWhat The Bleep Is POWERMAT And How Did They Get Retail Leverage?
- Oct
- 06
- Posted by Ben Smith
- Posted in "How To" Get Leverage, best buy, Blog, By Ben Smith, Can't Be Ignored, Examples of Leverage, Offer Exclusivity, Target

When you start breaking down Powermat’s launch strategy, you’ll realize they are using a hybrid of retail leverage strategies. More importantly, they are doing it on a scale much more relevant to challenger brand marketers used to dealing with 7 figure budgets.
1) Offer Program or Product Exclusivity (sort of)
2) Have Something So Big “They” Can’t Ignore
To read the full article, click on the title link.

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