How To Maxx Out Retail er Leverage (With Unwilling Help From Apple’s IPAD)
- Nov
- 19
- Posted by Ben Smith
- Posted in "How To" Get Leverage, Blog, Brand Case Studies, By Ben Smith, Can't Be Ignored, Hot Product, marketing, Offer Exclusivity, Pent-Up Demand, What Is Retail Leverage

I don’t care whether you are a retailer or a brand marketer, I just know that at some point on Friday November 19, 2010 you wished you had the same idea that some genius(es) at TJ Maxx did.
read moreAll Hail the Kings of Retail Leverage – Monster Cable
- Oct
- 25
- Posted by admin
- Posted in Blog, Brand Case Studies, By Vincent Young, Can't Be Ignored, Hot Product, Why You Need Leverage

The strategy is nothing short of genius – find a high-demand, high dollar consumer electronic product category and profit by selling the low-cost, high-margin accessories that complement the device and make it actually work.
read moreIf Coke Needs Retail Leverage Then You Do Too
- Jan
- 18
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Coca-Cola, Examples of Leverage, Hot Product, Revenue Leader, Why You Need Leverage

A KILLER APP FOR RETAIL LEVERAGE:
Coke’s Freestyle system hits on several of our 5 points in how to gain Retail Leverage.
#1 Have The Hot Product With No Substitutes
#3 Be A Top Revenue Vendor
TAKEAWAYS FOR ANY MARKETER:
No matter how big your brand is, you still need Retail Leverage
If they big guys need leverage, what does that say about the smaller challenger brands?
Figure out what you have to exploit that others don’t and leverage it.
If you don’t have something unique / different / better, then be prepared to move to the 6th, rarely spoken of, painful way to get Retail Leverage: Price.
To read the full article, click on the title!
read moreHot Product With No Substitutes = Retail Leverage
- Aug
- 25
- Posted by Ben Smith
- Posted in "How To" Get Leverage, Blog, By Ben Smith, Hot Product, Uncategorized

We’ve come up with 5 strategies / paths / scenarios on how you get Retail Leverage. This will start a series of posts that examine each of those 5 examples.
1. “Have The Hot Product With No Substitutes”:
The Nintendo Wii example advocates channeling all of your resources into one product, especially if you have a product where there are no substitutes.

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