Retail Leverage Tribe Has Spoken – Our Ideas For Garmin
- Feb
- 26
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Challenger Brand Strategies, marketing
- 1

THIS IS AN EXCERPT; TO READ FULL ARTICLE, CLICK ON TITLE.
SUMMARY:
Last week we asked “How Can Retail Leverage Help Garmin?” We didn’t pretend to have the answer, but we did share lots of background on their current situation. We asked our readers to share any ideas/thoughts they had regarding Garmin’s dilemma and we were ecstatic with the response. Combine that with some “new” news from Garmin in the last couple of weeks, and it begs an update.
RETAIL LEVERAGE WEIGHS IN:
With the luxury of seeing these great ideas roll in from our community, @retailleverage has the benefit and privilege of building on the ideas that were shared …
How Can Retail Leverage Help Garmin?
- Feb
- 15
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Challenger Brand Strategies, marketing, Why You Need Leverage
- 5

THIS IS AN EXCERPT; TO READ FULL ARTICLE, CLICK ON TITLE.
SUMMARY:
EVEN GARMIN CAN FEEL LOST:
Who wants to be the first to admit they don’t have the answer to a problem? What do you do when your product is becoming a commodity, and even worse, when others start giving it away for free?
Garmin, the maker of GPS systems, is getting hit with this double-whammy. The majority of their problems center on their Automotive/Mobile business segment, which includes the main product that comes to mind for Garmin, the portable GPS for your car. Just as Tivo has watched the cable / satellite companies erode their share with generic DVR’s, smart phones are poised to erode the stand-alone portable GPS business.
WHERE DOES GARMIN GO FROM HERE?
The central question for Retail Leverage and our readers is “What can Garmin do to gain Retail Leverage with its nüvifone line?”

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