Can Airport Kiosks Help You Gain Retail Leverage? They Did For NEAT!
- Oct
- 26
- Posted by Steve Marzio
- Posted in "How To" Get Leverage, Blog, By Steve Marzio, office depot, office max, Pent-Up Demand, staples
NEAT! organized its retail leverage strategy around airport kiosks. They built a base of success in airports. Their first retailer was their own channel. They believe this gave them their best chance to succeed. Today, Neat’s products are found on the shelves of the largest Office Superstore chains – Staples, Office Depot and Office Max, many regional retailers and on the websites of such behemoths as Amazon.com.
To read the full article, click on the title.
read moreRosetta Stone Speaks the Language of “Retail Leverage”
- Aug
- 23
- Posted by Vincent Young
- Posted in Blog, By Vincent Young, Examples of Leverage, Offer Exclusivity, Pent-Up Demand
- 2
THIS IS AN EXCERPT; TO READ FULL ARTICLE, CLICK ON TITLE.
SUMMARY:
Earlier this week, Office Depot formally announced plans to become the exclusive office product superstore to offer Rosetta Stone’s award-winning Rosetta Stone computer-based language learning system.
How did Rosetta Stone gain retail leverage?
1. Direct-response selling (infomercials)
2. Launch exclusively with specialty/boutique retailers
3. Launch exclusively with one major retailer
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