Mobile Marketing In Minneapolis And What It Means For Your Brand
- Mar
- 15

This is an excerpt. To read the full article, please click on the title.
SUMMARY:
TARGET LEVERAGING MOBILE COUPONS
BEST BUY LEVERAGING SALES LEADERSHIP IN SMART PHONES
Finally, here are 3 things brands can do to improve their mobile marketing efforts:
Optimize your brands website for mobile. The goal is to help consumers find info about your products from their mobile phone, without regard for where they actually purchase it.
Improve / increase your presence on your retailers website. If you have a brand showcase on a retailers website, investigate its mobile appearance / functionality.
Optimize search on the retailers website. Yes you have to pay for this. Others are already doing it. It is only going to increase in importance.
Can Airport Kiosks Help You Gain Retail Leverage? They Did For NEAT!
- Oct
- 26
- Posted by Steve Marzio
- Posted in "How To" Get Leverage, Blog, By Steve Marzio, office depot, office max, Pent-Up Demand, staples

NEAT! organized its retail leverage strategy around airport kiosks. They built a base of success in airports. Their first retailer was their own channel. They believe this gave them their best chance to succeed. Today, Neat’s products are found on the shelves of the largest Office Superstore chains – Staples, Office Depot and Office Max, many regional retailers and on the websites of such behemoths as Amazon.com.
To read the full article, click on the title.
read moreWhat The Bleep Is POWERMAT And How Did They Get Retail Leverage?
- Oct
- 06
- Posted by Ben Smith
- Posted in "How To" Get Leverage, best buy, Blog, By Ben Smith, Can't Be Ignored, Examples of Leverage, Offer Exclusivity, Target

When you start breaking down Powermat’s launch strategy, you’ll realize they are using a hybrid of retail leverage strategies. More importantly, they are doing it on a scale much more relevant to challenger brand marketers used to dealing with 7 figure budgets.
1) Offer Program or Product Exclusivity (sort of)
2) Have Something So Big “They” Can’t Ignore
To read the full article, click on the title link.
read moreIs Paul Frank Monkeying Around With Target – Or Using Retail Leverage?
- Aug
- 12
- Posted by Ben Smith
- Posted in Blog, By Ben Smith, Examples of Leverage, Pent-Up Demand

Paul Frank launching kids line at Target is classic example of Rule #4 to Gain Retail Leverage – Bring Pent-Up Demand To Stores.
To read the full article click on the title.

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