Will Your Brand Be Up To The Challenge At Best Buy?
- Dec
- 14
- Posted by Ben Smith
- Posted in "How To" Get Leverage, best buy, Blog, By Ben Smith, Challenger Brand Strategies, Why You Need Leverage

We here at Retail Leverage are big fans of Best Buy, so we were delighted when BusinessWeek took a look at Best Buy in the post-apocalyptic environment after the demise of Circuit City. While Walmart and Amazon are worthy foes, Best Buy is the only large national consumer electronics player left standing. However important Best Buy was before as part of the buying process – regardless of the final point of purchase – Best Buy is now ready to take advantage of its position.
If you are a challenger brand marketer (or an agency working with one) there are lots of takeaways.
To read the full article, click on the Title.
read moreHow To Build A Culture Geared Toward Retail Leverage
- Aug
- 12
- Posted by Vincent Young
- Posted in "How To" Get Leverage, Blog, By Vincent Young, Challenger Brand Strategies
Five Ways To Build A Culture Geared Toward Retail Leverage:
1. Tie each corporate executive’s bonus to growth at a “pet” retailer
2. Have the sales team do some heavy lifting during National Sales Meetings.
3. Require product managers to model profit pool for their category at key retailers.
4. Shop together and learn.
5. Don’t enable the “Desktop Marketer.”
To read the full article click on the title.

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