How To Maxx Out Retail er Leverage (With Unwilling Help From Apple’s IPAD)
- Nov
- 19
- Posted by Ben Smith
- Posted in "How To" Get Leverage, Blog, Brand Case Studies, By Ben Smith, Can't Be Ignored, Hot Product, marketing, Offer Exclusivity, Pent-Up Demand, What Is Retail Leverage

I don’t care whether you are a retailer or a brand marketer, I just know that at some point on Friday November 19, 2010 you wished you had the same idea that some genius(es) at TJ Maxx did.
read moreHome Depot Builds Something Too Big To Ignore
- Mar
- 22
- Posted by Ben Smith
- Posted in "How To" Get Leverage, Blog, Brand Case Studies, By Ben Smith, Can't Be Ignored, Examples of Leverage, Home Depot, marketing, retail
- 1

EXCEPRT: TO READ FULL ARTICLE, CLICK ON TITLE:
WATCH & LEARN – HOME DEPOT DECLARES BLACK FRIDAY IN APRIL:
The fight for Retail Leverage doesn’t end with brands duking it out in the aisles. Retailers take it outside, fighting their own battles. If you think unemployment, the real estate market, and tight credit has hurt sales for your brand, imagine how that rolls up to create a desperate environment for the retailer. While the home improvement sector in retail is still fragmented, the two resounding leaders are Home Depot and Lowes.
Home Depot, in a bid for some Retail Leverage of its own, and in an effort to drive year over year sales growth, has declared “Black Friday Is Back”, creating their own retail big event.
To read more, click on title.

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