Shifting The Balance Of Power At Retail
By Ben Smith
So I thought I had come up with this revelation, but apparently I’m not the only one. The good news is that as you read this you’ll likely realize you’ve had the same thoughts too. Type A personalities might want to stop reading now.
We are in the age of “Good Enough”.
Wired magazine [...]
You might think that the big players have seemingly unlimited funds that allow them to execute plans that cover the marketing spectrum, but that doesn’t mean their spend makes sense.
What would you do if you were Sharp? Do you think you can win by driving customers to the stores alone? Or do you win by converting customers that are already in the store by locking down the aisle? How did Sharp get to their strategy?
