Don't Be A Jack Of All Trades At Retail
- Aug
- 10
- Posted by Steve Marzio
- Posted in "How To" Get Leverage, Blog, By Steve Marzio, Challenger Brand Strategies
Own something!
To state the obvious, stronger brand positions, or leverage vis-à-vis the retailer, means having a strong degree of consumer PULL. Retailers come to you and want your product, when customers come in droves to their well-lit, organized boxes asking for your product…by brand name. Even if your national brand position is small, your consumer pull should be strong in some way shape or form. OWN SOMETHING…or perhaps more correctly….OWN SOMEONE.
read more“Financial Growth” is a Challenger Brand’s Best Friend
- Aug
- 04
- Posted by Vincent Young
- Posted in Blog, By Vincent Young, Challenger Brand Strategies
By Vincent Young You’ve assigned a secret code name to each product on the development roadmap, you’ve spent months, sometimes years, preparing the required inputs for senior management to move the in-progress products through each step of your company’s stage-gate process. By now, you are well-versed in articulating and showcasing the new features, usability upgrades […]
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