What Is Your Retail Leverage Factor?

The 5 Components Of The Retail Leverage Factor:
1. Overall Size of Business of Vendor to Retailer
2. Growth Categories of Participation with the Retailer:
3. Innovation Level of Company
4. Margin Dollars and Rate Given to Retailer
5. Consignment or Other Retailer-Incented Sell Through Incentives

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More Margin More Retail Problems?

By Benjamin Smith Hand It Over! A retailer asking for more margin?  Not shocking – or ridiculous.  It’s a free country – you can decide if you want to offer more, or stare them down.  Unless they have no respect for you or  your brand, in most cases, when they ask for more margin they [...]

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Retail Leverage – An Agency Executive’s Perspective

By Vincent Young The battle for power at retail often provides very black and white perspective to those on the brand side, or the retailer side.  Let’s face it – we both think the other needs us more than we need them – unless of course you are a challenger brand, in which case you [...]

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The Concept Of Retail Momentum: Feed The Beast Or Lose It

THIS IS AN EXCERPT: TO READ THE FULL ARTICLE, CLICK ON THE TITLE.

WHAT IS RETAIL MOMENTUM?

Now look at momentum from a retail perspective. Here at Retail Leverage, we’re defining Retail Momentum as when your sales velocity reaches critical mass. The definition works at all levels – it can occur in a single store, category, retailer, channel, or the entire market. Of course getting your sales to a high level and sustaining them is easier said than done. This is probably a good time to tell you this article isn’t about how to achieve a high level of sales and gain momentum. It’s about understanding Retail Momentum and ideas to keep from losing momentum.

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Best Buy Insider Provides Perspective On Fall Of Circuit City

THIS IS AN EXCERPT; TO READ FULL ARTICLE, CLICK ON TITLE.

SUMMARY:

I found a great resource that fills in the blanks on Circuit City’s demise from a person I follow on twitter, @DonEames . He is a former Senior VP of Best Buy, and now has his own management consulting company. Even though he was inside the key rival of Circuit City, I believe he had front row seats to the demise. His analysis would be politically tough for a Circuit City insider to provide, especially given the it was just a year ago that the final stores shuttered.

Check it out – it is called “CIRCUIT CITY SIX: Six Fatal Mistakes of a Once “Good to Great” Company”. It is a quick and to the point read. I found it to provide valuable insight to both retailers and brands alike, and for that matter, consumers who used to shop there (or avoid it).

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