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Posts under ‘Target’

Mobile Marketing In Minneapolis And What It Means For Your Brand

Mar 15th, 2010
by Ben Smith.
3 comments

This is an excerpt. To read the full article, please click on the title.

SUMMARY:

TARGET LEVERAGING MOBILE COUPONS
BEST BUY LEVERAGING SALES LEADERSHIP IN SMART PHONES

Finally, here are 3 things brands can do to improve their mobile marketing efforts:

Optimize your brands website for mobile. The goal is to help consumers find info about your products from their mobile phone, without regard for where they actually purchase it.
Improve / increase your presence on your retailers website. If you have a brand showcase on a retailers website, investigate its mobile appearance / functionality.
Optimize search on the retailers website. Yes you have to pay for this. Others are already doing it. It is only going to increase in importance.

What The Bleep Is POWERMAT And How Did They Get Retail Leverage?

Oct 6th, 2009
by Ben Smith.
No comments yet

When you start breaking down Powermat’s launch strategy, you’ll realize they are using a hybrid of retail leverage strategies. More importantly, they are doing it on a scale much more relevant to challenger brand marketers used to dealing with 7 figure budgets.
1) Offer Program or Product Exclusivity (sort of)
2) Have Something So Big “They” Can’t Ignore

To read the full article, click on the title link.

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