How To Maxx Out Retail er Leverage (With Unwilling Help From Apple’s IPAD)

I don’t care whether you are a retailer or a brand marketer, I just know that at some point on Friday November 19, 2010 you wished you had the same idea that some genius(es) at TJ Maxx did.

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Shelf potato alert – Microsoft Kin mobile phone

This article appears courtesy of The Shelf Potato Blog, by Doug Garnett. The article was originally published on July 1, 2010, by Ben Smith.

If you saw the commercials or talked to a rep in store, you probably couldn’t figure out what problems Kin solved or unmet needs it satisfied. The fact that it was pulled from the market so soon by a company with so deep of pockets leaves only a few conclusions and bigger questions.

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Forget Perfection – Just Worry About Good Enough

By Ben Smith So I thought I had  come up with this revelation, but apparently I’m not the only one.  The good news is that as you read this you’ll likely realize you’ve had the same thoughts too.  Type A personalities might want to stop reading now. We are in the age of “Good Enough”. [...]

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Sharp Quattron TV’s Add Yellow But Their Marketing Makes Me Blue

You might think that the big players have seemingly unlimited funds that allow them to execute plans that cover the marketing spectrum, but that doesn’t mean their spend makes sense.

What would you do if you were Sharp? Do you think you can win by driving customers to the stores alone? Or do you win by converting customers that are already in the store by locking down the aisle? How did Sharp get to their strategy?

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Home Depot Builds Something Too Big To Ignore

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WATCH & LEARN – HOME DEPOT DECLARES BLACK FRIDAY IN APRIL:

The fight for Retail Leverage doesn’t end with brands duking it out in the aisles. Retailers take it outside, fighting their own battles. If you think unemployment, the real estate market, and tight credit has hurt sales for your brand, imagine how that rolls up to create a desperate environment for the retailer. While the home improvement sector in retail is still fragmented, the two resounding leaders are Home Depot and Lowes.

Home Depot, in a bid for some Retail Leverage of its own, and in an effort to drive year over year sales growth, has declared “Black Friday Is Back”, creating their own retail big event.

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Retail Leverage Tribe Has Spoken – Our Ideas For Garmin

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SUMMARY:

Last week we asked “How Can Retail Leverage Help Garmin?” We didn’t pretend to have the answer, but we did share lots of background on their current situation. We asked our readers to share any ideas/thoughts they had regarding Garmin’s dilemma and we were ecstatic with the response. Combine that with some “new” news from Garmin in the last couple of weeks, and it begs an update.

RETAIL LEVERAGE WEIGHS IN:
With the luxury of seeing these great ideas roll in from our community, @retailleverage has the benefit and privilege of building on the ideas that were shared …

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How Can Retail Leverage Help Garmin?

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SUMMARY:

EVEN GARMIN CAN FEEL LOST:

Who wants to be the first to admit they don’t have the answer to a problem? What do you do when your product is becoming a commodity, and even worse, when others start giving it away for free?

Garmin, the maker of GPS systems, is getting hit with this double-whammy. The majority of their problems center on their Automotive/Mobile business segment, which includes the main product that comes to mind for Garmin, the portable GPS for your car. Just as Tivo has watched the cable / satellite companies erode their share with generic DVR’s, smart phones are poised to erode the stand-alone portable GPS business.

WHERE DOES GARMIN GO FROM HERE?

The central question for Retail Leverage and our readers is “What can Garmin do to gain Retail Leverage with its nüvifone line?”

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Best Buy Is Your Best Strategy To Gain Retail Leverage

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SUMMARY:
Well the dust has settled and results from the Q4 holiday season are in. I realize that some of our readers are in the CE community and have ready access to retailer share. Note that I’m not quoting anything from NPD that I have access to for my job. I’m linking to a couple of public sources to point out that you can get a good idea of what is going on with a little digging (or you can get it from us)! The data I’m sharing is from consumer surveys conducted by 2 different firms, so take it with a grain of salt – it isn’t cash register data, but provides valuable perspective on where consumers look to purchase their electronics.
1) AD AGE ARTICLE SHOWS BEST BUY GAINING GROUND (WITH 33% SHARE)
2) RETREVO PULSE ARTICLE SAYS BEST BUY LOSING GROUND (BUT WITH 40% SHARE)

TAKEAWAY: CONSUMER ELECTRONICS STILL REVOLVES AROUND BEST BUY
Best Buy is the dominant player in Consumer Electronics, a king maker that has influence with consumers beyond whatever its share actually is (33% – 41%). Even as Walmart and Amazon grow share in the CE space, it is ultimately because people get more comfortable NOT making their purchase at Best Buy. If you are a CE manufacturer, not having your products at Best Buy robs you of credibility with consumers and key influencers. If you are an agency with clients who sell products at Best Buy, you need to know as much about Best Buy as your clients because it is your best route to success. If the products you sell can’t succeed at Best Buy, you will have little leverage wherever else you go to peddle your wares. Conversely, succeeding at Best Buy paves the way for success in other channels. Best Buy does the heavy lifting for other retailers that sell consumer electronics. They just have to look at what Best Buy assorts as a baseline and start from there. So get it right in the first place and base your plans on success at Best Buy. Retail leverage will flow from there.

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How Tivo Is Gaining Leverage at Best Buy

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SUMMARY:
Tivo is gaining leverage at Best Buy but they both stand to gain a great deal. In July they announced a marketing and product development partnership with Best Buy.

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