Author Archives: Vincent Young
“Financial Growth” is a Challenger Brand’s Best Friend
- Aug
- 04
- Posted by Vincent Young
- Posted in Blog, By Vincent Young, Challenger Brand Strategies
By Vincent Young You’ve assigned a secret code name to each product on the development roadmap, you’ve spent months, sometimes years, preparing the required inputs for senior management to move the in-progress products through each step of your company’s stage-gate process. By now, you are well-versed in articulating and showcasing the new features, usability upgrades […]
read more4 Trends That Are Huge Obstacles For Challenger Brands
- Aug
- 03
- Posted by Vincent Young
- Posted in Blog, By Vincent Young, Why You Need Leverage
4 Trends That Are Huge Obstacles For Challenger Brands:
1) Improper Training
2) Retail Industry Consolidation
3) Private Label
4) Fewer Advertising Funds
What is Retail Leverage?
- Aug
- 03
- Posted by Vincent Young
- Posted in Blog, By Vincent Young
This is the only blog dedicated to sharing and discussing the strategies, programs, and other best practices designed to give “challenger” brands the ability to shape and influence their fates within the world of retail. Across the ever-contracting landscape of U.S. retailers, only a small, privileged set of category-leading national brands have the power to […]
read moreTags
Subscribe
Follow Us
Recent Posts
- Take Your Design Business To The Next Level
- What Is Your Retail Leverage Factor?
- More Margin More Retail Problems?
- Retail Leverage – An Agency Executive’s Perspective
- How To Maxx Out Retail er Leverage (With Unwilling Help From Apple’s IPAD)
- All Hail the Kings of Retail Leverage – Monster Cable
- Shelf potato alert – Microsoft Kin mobile phone
- What Is A Shelf Potato?
- Martha Stewart Called To Carpet For Benefiting From A Legal Trade
- Forget Perfection – Just Worry About Good Enough
- Sharp Quattron TV’s Add Yellow But Their Marketing Makes Me Blue
- Product Specification: A Shield in the Battle Against Private Label at Retail
- The Concept Of Retail Momentum: Feed The Beast Or Lose It
- Want To Gain Big Dollar and Lots of Leverage In General At Retail? Look Closely To Find The Answer.
- Understand Retailer Private Brand Strategy By Watching Football