More Margin More Retail Problems?

By Benjamin Smith Hand It Over! A retailer asking for more margin?  Not shocking – or ridiculous.  It’s a free country – you can decide if you want to offer more, or stare them down.  Unless they have no respect for you or  your brand, in most cases, when they ask for more margin they [...]

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Retail Leverage – An Agency Executive’s Perspective

By Vincent Young The battle for power at retail often provides very black and white perspective to those on the brand side, or the retailer side.  Let’s face it – we both think the other needs us more than we need them – unless of course you are a challenger brand, in which case you [...]

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